Can you believe being pregnant at your license exam. New to town. Zero connections?

Yet Taley Hunt generates over $1.3M a year in GCI in under 3 years, closing 145 houses.

The craziest part? She's never spent a SINGLE DOLLAR on online leads.

Her secret? No Zillow. No Facebook or YouTube ads. Just building her brand.

So, I wanted to breakdown and share her exact system...

— Andrew

Playbook

Let's be real. Taley Hunt started with ZERO advantages...

A pregnant military spouse with no connections.

Now? She's generating $1.3M in GCI yearly without spending a dollar on leads.

Today, her business has exploded:

• 145 deals in year three

• $1.3M yearly GCI

• 50K+ Instagram followers

• 100+ agent referrals annually

• Team of buyer agents with husband as DOO

• First millionaire in her family (at 28)

The plot twist? She built it all while raising a newborn, with no childcare in her first year, and has never spent a single dollar on online leads.

THE BREAKTHROUGH

Taley's story doesn't start in real estate.

She was a military spouse who moved to Columbia, SC knowing absolutely nobody. Then found out she was pregnant on the day of her real estate exam.

"I remember calling my mom, and she was like, what are you gonna do? You're not making any money right now. And I said, I'm gonna figure it out."

With a newborn and no childcare, Taley built a different kind of business:

1. Creating a nationwide agent referral network

2. Treating past clients like gold

3. Building a social media presence focused on military families

The results?

From 28 deals her rookie year to 145 transactions and $1.3M GCI in year three.

All while showing houses with a baby on her hip and working during naps.

"From the outside looking in, it's fun, but it wasn't easy, and sometimes it was a little miserable."

THE NO-PAID-LEADS STRATEGY

"All of our business is from three places: agent referrals, database, and social media."

Here's exactly how Taley built her lead-gen machine:

1) The Agent Referral Network

Taley hacked the agent referral game to become Columbia's go-to agent:

• Facebook Group Mining: Joined real estate groups and watched for anyone mentioning Columbia

• Strategic Connection: "I lead generate agents the same way I lead generate clients"

• Referral Network Building: Created a Google form for her "Taley's Referral Network"

• Consistent Nurturing: Regular Starbucks gift cards to referring agents

• Relationship First: "Relationship first. We've never paid for an online lead, sold 450 houses in the last four years."

This approach generates over 100 agent referrals annually — about 30% of her total business.

2) Database Gold Mine

Taley's database strategy is methodical:

• DTD2 System: Every person gets at least four meaningful touches yearly

• Client Events: 5-6 events annually (often vendor-sponsored)

• Pop-Bys: Regular small gifts and in-person visits

• Long-Term Mindset: "From one agent referral, I'll probably do six or seven deals"

This generated HALF of her total business last year! From people she already knew.

3) Social Media Authority

Unlike most agents, Taley didn't just post listings:

• Personal + Professional: Showed both real estate and life as a mom

• Military Focus: Specialized content for Fort Jackson families

• Neighborhood Expertise: Regular content about specific Columbia areas

• Pink Branding: Created a signature look people recognize instantly

• Consistency Over Perfection: "I post content every single day"

"Because our leads are driven organically, our conversion rate is a lot higher than if we were having to pitch ourselves every day."

THE WORK-LIFE INTEGRATION

“I sold my first house in February, and I had my daughter in March, and that year I had no childcare."

Most agents would take it slow. Taley went all in:

The First Year Reality:

• Carried her baby to showings

• Worked exclusively during naps

• Had client calls with baby on lap

• Wrote contracts during midnight feedings

"I remember doing a zoom call once, and she was sitting on my lap, and the entire time she pulled my hair. I was so frustrated."

The Strategic Leverage:

As her business grew, Taley added key support:

First Hire: Childcare (6 hours daily) "When I got leverage, I didn't use it for luxury. I used it to lean into my business and to lead generate more."

Second Hire: Transaction coordinator

Home Support System:

• Person who does laundry and house management

• Cleaning company bi-weekly

• Yard and pet services

"I have somebody who comes over every single day to my house, and they make the bed and they do the laundry and they clean and they run errands for me."

The Mom Guilt Factor: "I definitely felt guilty about that. You know, shouldn't I want to be home more with my child?"

Her perspective shift: "I'm also teaching my daughter what it looks like to be able to stand on her own two feet, to never have to depend on someone for anything”.

THE HUSBAND PARTNERSHIP

"It is definitely our business. It's not mine. I might be the face, I might be the brand, but it's ours because, without him, I couldn't do any of it."

The game-changer in Taley's business came when her husband Jordan left the Army to join her:

The Transition Challenges:

• Going from Army officer to supporting his wife's business

• Identity struggles with the new role

• First 6 months of friction figuring out responsibilities

The Strategic Solution:

• Focusing on his strengths (systems, operations, finance)

• Creating clear lanes of responsibility

• Getting him his own operations coach

• Giving him ownership of wealth-building initiatives

The Results:

• Saved $150K+ in taxes through his financial strategies

• Built investment portfolio to create wealth

• Created systems to support business scale

• Allowed Taley to focus solely on sales and team leadership

"He makes the world turn like it doesn't turn without him."

THE TEAM EVOLUTION

Taley built her team in strategic phases:

Year 1 (2021): Solo Agent Survival Mode

• 28 transactions ($7.2M volume)

• No support staff

• No systems

• No childcare

Year 2 (2022): First Leverage Points

• Added childcare

• Hired transaction coordinator

• Grew to 86 transactions ($23.5M volume)

• Started doing more listings (24 total)

Year 3 (2023): Scale Mode

• Full-time TC

• Virtual Assistant

• Showing partner

• 145 transactions

• $1.3M GCI

• 40 listings

Year 4 (2024): Team Transformation

• Husband as Director of Operations

• Multiple buyer agents

• Focus on listings personally

• Projected 160+ transactions

Her Team Philosophy: "I can teach you how to do a deal. I can't teach you loyalty, honesty, character, and culture."

"My organizational chart is currently set up where it's me who is doing the majority of the listings, and then I'm passing buyers off to my agents."

THE MINDSET SHIFT

"I could have never imagined where I would be at today. I just wanted to sell 10 houses, and that felt like a mountain."

Taley's mental approach evolved through distinct phases:

1. The Survival Mindset: "I just wanted to sell 10 houses that year. I ended up selling 28 houses that year."

2. The Growth Mindset: "When I sold 28 my first year, my next goal was 40, and that felt like there's no way I can do it."

3. The Abundance Mindset: "I never thought, ever, that we would make enough money to build wealth. It was just, let's pay off debt, and now it's like, Let's build wealth."

4. The Legacy Mindset: "I'm also teaching my daughter what it looks like to be able to stand on her own two feet, to never have to depend on someone for anything."

THE FUTURE VISION

"There's a day in my life when I'm done with real estate work by 12 o'clock. That day will be here in the next two years."

Taley is building three specific outcomes:

1) Work-Optional by 40

• Building a self-sustaining team

• Creating passive income through investments

• Developing systems that run without her daily input

2) Wealth Building Beyond Transactions

• Strategic tax planning

• Real estate investment portfolio

• Building generational wealth

• Husband leads their investment strategy

3) The 4-Hour Workday

• "There will be a day in my life when I'm done with real estate work by 12 o'clock. That day will be here in the next two years."

• "It will have taken me years of working 50+ hour weeks to get there."

YOUR PLAYBOOK TAKEAWAYS

"Look forward, not far. Have the vision, but don't look so far that all you can see is the potholes."

1) Start With Relationships, Not Tech

You don't need paid leads to build a multi-million dollar business. Taley built hers through:

• Agent referral networks

• Past client nurturing

• Strategic social media

• Community connection

2) Leverage Everything (Including Home Life)

• First hire should give you time back

• Home support is as important as work support

• Childcare isn't a luxury, it's a business necessity

• Outsource everything that isn't dollar-productive

3) Focus On What's Working, Not What's New

• Double down on your strongest lead sources

• Don't chase every shiny new platform

• Consistency beats novelty every time

• Build systems around your successful activities

4) Build Your Business For The Long Game

• Short-term hustle, long-term systems

• Create wealth beyond commission checks

• Train your replacement before you need one

• Think in decades, not quarters

"Do the work and know that the business will come."

THE BOTTOM LINE

Taley Hunt isn't successful because she's special.

She's successful because she refuses to make excuses.

No sphere? She built one through agent referrals. No childcare? She worked during naps. No systems? She created them as she went. No team? She built one person at a time.

"I'm gonna figure it out" wasn't just what she told her mom.

It's the mindset that built her entire business.

If Taley can go from pregnant at her licensing exam to $1.3M GCI in three years without a single paid lead...

What's your excuse? Watch our complete conversation with Taley now.