2024 is undoubtedly the year of listings. So the question is, how do you win listings?

But more importantly, when most sellers only interview 1 or a few agents, how do you even earn the right to be considered?

For some agents like Ryan Serhant, their personal brand speaks for itself.

There’s many agents winning listings like him, and one of those is Tiffany Pantozzi.

So, I wanted to share her lifestyle listing tour strategy that few know about.

This is how she gets calls from YouTube of sellers asking her to list their homes because of videos she posted years ago.

Let’s dive in.

— Andrew

Playbook

Meet Tiffany Pantozzi, a luxury real estate agent in Orlando who’s built a magnetic brand with over 40,000 followers.

When I stumbled upon Tiffany well over 5 years now, I noticed she was doing things differently.

In just a few years, Tiffany built a thriving real estate business and a powerful personal brand.

Her secret? Lifestyle-focused content that goes beyond just showcasing houses. Not traditionally boring house tours.

That’s why she gets clients who say his…

So, let's break down Tiffany's strategy to get “come list my home” listings:

Good Content Tells a Story (About More Than Just the House)

But let’s dive deeper into her lifestyle tour content.

Boring version: "Here's a 5-bedroom house with a pool."

Tiffany Pantozzi: "Let me show you the Windermere lifestyle."

So she doesn't just show you a house. She helps you envision your life there.

Here's her blueprint:

1. Hook: Capture attention with a tease of what's to come

2. Area Overview: Answer key questions about the neighborhood

   • "Where's the house located?"

   • "What's it like living there?"

   • "What's there to do when you live there?"

3. House Highlights: Cover main selling points (location, price, size, type)

4. Unique Features: Spotlight what makes this home special

There’s only so much you can say about a $500,000 or even $1.5 million house.

But there’s way more you can say about living in an area.

That’s how a 3 minute house tour turns into an 8 to 15 minute lifestyle tour.

Good Content Makes People Feel Part of the Story

Tiffany doesn't just talk at you. She brings you along for the ride.

How?

• She walks you through the neighborhood

• Shows local hotspots

• Gives insider tips only a local would know

This approach makes viewers feel like they're getting the inside scoop, not just watching an ad.

That’s why she focuses only on a few key markets within Orlando so she can be THE expert in the area.

Good Content is Evergreen

Here's where Tiffany's genius really shines:

By focusing on the lifestyle, not just the house, her videos remain relevant long after a specific property has sold.

The Result? Her content keeps working for her 24/7, attracting new clients even years later.

The Tiffany Pantozzi Playbook: How to Create Luxury Lifestyle Content That Sells

1. Sell the neighborhood, then sell the house

2. Show, don't tell. Use video to bring the lifestyle to life

3. Be the local expert. Share insider knowledge that goes beyond property specs

4. Think long-term. Create content that stays relevant

Remember: People aren't just buying a house. They're buying a lifestyle.