2024 is undoubtedly the year of listings. So the question is, how do you win listings?

But more importantly, when most sellers only interview 1 or a few agents, how do you even earn the right to be considered?

For some agents like Ryan Serhant, their personal brand speaks for itself.

There’s many agents winning listings like him, and one of those is Tiffany Pantozzi.

So, I wanted to share her lifestyle listing tour strategy that few know about.

This is how she gets calls from YouTube of sellers asking her to list their homes because of videos she posted years ago.

Let’s dive in.

— Andrew

Meet Tiffany Pantozzi, a luxury real estate agent in Orlando who’s built a magnetic brand with over 40,000 followers.

When I stumbled upon Tiffany well over 5 years now, I noticed she was doing things differently.

In just a few years, Tiffany built a thriving real estate business and a powerful personal brand.

Her secret? Lifestyle-focused content that goes beyond just showcasing houses. Not traditionally boring house tours.

That’s why she gets clients who say his…

So, let's break down Tiffany's strategy to get “come list my home” listings:

Good Content Tells a Story (About More Than Just the House)

But let’s dive deeper into her lifestyle tour content.

Boring version: "Here's a 5-bedroom house with a pool."

Tiffany Pantozzi: "Let me show you the Windermere lifestyle."

So she doesn't just show you a house. She helps you envision your life there.

Here's her blueprint:

There’s only so much you can say about a $500,000 or even $1.5 million house.

But there’s way more you can say about living in an area.

That’s how a 3 minute house tour turns into an 8 to 15 minute lifestyle tour.

Good Content Makes People Feel Part of the Story

Tiffany doesn't just talk at you. She brings you along for the ride.

How?

This approach makes viewers feel like they're getting the inside scoop, not just watching an ad.

That’s why she focuses only on a few key markets within Orlando so she can be THE expert in the area.

Good Content is Evergreen

Here's where Tiffany's genius really shines:

By focusing on the lifestyle, not just the house, her videos remain relevant long after a specific property has sold.

The Result? Her content keeps working for her 24/7, attracting new clients even years later.

The Tiffany Pantozzi Playbook: How to Create Luxury Lifestyle Content That Sells

Remember: People aren't just buying a house. They're buying a lifestyle.

In this luxury & listing masterclass, Tiffany Pantozzi breaks down her playbook on how she built her brand.

So, if you enjoyed the detail I shared above and want to dive deeper into her playbooks, she shares everything. Unfiltered.

We talked about👇 

And way more!

Watch it now on Breaking and Building Leaders YouTube!

I saw this on Twitter and thought it was great, but also realized it was missing something.

I went to the comments and found I wasn’t the only one.

First, this just shows brand matters on any platform.

When you create great content, people will return to watch more.

But what it was missing was length.

When people see a 3-minute video on a topic, they don’t click because they feel the content is incomplete.

This is why we’re seeing 8 to 30-minute+ YouTube videos getting WAY MORE impressions & views than shorter videos.

Now, at the same time, people won’t click a 3-hour home tour.

You’d be surprised, though, to learn that people are watching 45-minute home tours (Enes Yilmazer, 3.8 million subscribers) and walking/driving tours in neighborhoods.

So don’t aim to make the shortest video possible. Make the most complete video.

Attention spans aren’t shorter. Competition for attention is just higher. So, the content value needs to be stronger.

This is why many people in the b2b space are creating content that is deeper, not wider.

It’s actually why we’re seeing a massive return in owning specific neighborhoods and areas in Google / YouTube searches.

When you monopolize search terms, you win market share.

It’s worked for us, so my recommendation is to find areas you want to be #1 and make a ton of content about those areas so you become the #1 resource:

When you are the real estate resource BEFORE you’re needed. You become the only choice.

Duplicate this template if you want to track your listing marketing and have playbooks you can run if the listing stays on the market for 30 or 90 days.

After working behind the scenes marketing well over 1,000 listings and now consistently launching 30-50 a month, I wanted to share our system.

This is a listing toolbox, so you won’t use everything all the time, but it helps to have it when you need it.

That's it for today!

But if you have any questions, then reply & let me know.

(This helps me create the right type of content, hearing what you actually care about)

Let's have an amazing week!

Andrew Bayon

P.S. Want us to execute for you and be your marketing team so you can focus on your clients and team? Reply with “VIDEO” and I’ll send a video showing what we do.

Or you can schedule a time to chat, during which I’ll give you a complimentary marketing strategy you can implement.

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