I've had over 100 interviews with top agents.
Over 200 hours of conversations.
I've watched agents go from zero to millions, and I've watched others stay stuck for years doing the same thing.
After all of that, I wanted to distill everything into the 7 most important lessons that can change your real estate business this year.
This isn't theory, this isn't motivation, this is what's actually working right now.
Here are the 7 lessons.
— Andrew
A newsletter is the only audience you actually own.
But before the newsletter comes content, and this is where most people get it wrong: they expect results from video one.
After posting over 2,000 YouTube videos this year, what I've seen is clear: the first 6 months are for learning what resonates.
Then you double down on what works.
Your first 20 videos are for the algorithm, you're teaching YouTube what your niche is and what audience to build for you.
You can't do 1 or 2 videos and be done. You need a long-term plan.
Bree forced herself to post on Stories every single day for 30 days. She's now past 600. That consistency turned her into an expert in her market.
If a video hits a million views, do you think all those people are in your area? No.
Kina would rather stay on the local Orange County algorithm. 60% of her clients tell her things like:
"I saw your wedding. I know you have two dogs. I know your whole team. Will you be my agent?"
The key isn't massive reach. It's local trust. Stop chasing views and start chasing trust.
Ravi Kantha had $320,000 in student loan debt. He downloaded the list of every townhouse owner in Brooklyn Heights. 973 names.
Looked up phone numbers one by one. Cold-called all of them. By hand. It took a year.
"I cold called a billionaire one day. She didn't want to sell. I got off the phone ecstatic. I spoke to my first billionaire."
Prospecting isn't glamorous. But it's what creates revenue.
The logic is simple: "The average renter rents for three to five years before they start to have that inclination about being a buyer."
Every renter is a future buyer.
When Jack found that rentals were his path to listings, he didn't diversify.
He doubled down, and that's what made him one of the best in one of the most competitive markets in the world.
The result: traffic went up. Conversion went up. Time on site went up.
It's not about doing something big once. It's about doing the small things every single day. The ones who stay consistent are the ones who win.
George puts it in numbers: it takes the same staff to manage 25 agents as it does 50. Staying at 20-25 is no man's land.
Three keys to scaling:
→ 50% cost of sale, 60/40 or 70/30 splits kill your profit.
→ Hire for character first, David Cohen: "You can always teach someone to be a good agent. Can't teach someone to be a good person."
→ Hiring is sales: Volume in, filter through 3-5 steps. We had 1,500 applicants for one role. Interviewed 50. Hired 1.
David had a year where his 50-person company made $8,000 in profit. He never let anyone go. He put his head down and kept grinding.
The close
After 100+ interviews, there's one thing all of these agents have in common. It's not talent. It's not luck. It's not that they were born connected.
It's that they found ONE thing that worked, and they did it until it stopped being uncomfortable.
Ravi with his 973 calls. Jack with his rentals. Ken with his face on everything. Will with his letters on plain paper.
None of them did anything extraordinary. They did something ordinary an extraordinary number of times.
This year, you don't need 7 new strategies. You need one that works and the discipline to not let go of it.
Which one is going to be yours?
WANT THE FULL STRATEGY?
Search 100 Top Agents Reveal How They Built Their Business: Here's What I Learned on YouTube or your favorite podcast app to watch the complete episode now!
Sean Cahan scaled Cornerstone First Mortgage to $3 billion in funded volume with 1,100+ employees , while still personally producing $200M+.
After a self-destructive spiral in 2021, he stripped everything back, rebuilt from a $21M month to $380M in a single month, and recently turned down a $300M branch to protect his culture.
He breaks down:
Why targeting 7–15% growth makes him accidentally double every year
The spreadsheet that predicts $400M in funding within a $5M variance
Why he underwrites at 1.8 loans/day when competitors push 4
How he said no to a $300M branch — and what it protected
The 2-rep workout rule that transformed a loan officer's entire life
In this webinar, we’ll break down:
The database goldmine most agents ignore: how consistent visibility to your sphere unlocks $500K+ in hidden opportunity.
Our hyper-local email system: how to turn your database into steady listing appointments (it outperforms social 40-to-1)
Email + video systems that run without you—and compound over time.
This is for agents who:Have a database, but are letting leads slip through the cracks
Want to stop renting attention from Zillow and start owning their market
Want a system that builds long-term equity...not another tactic
We’ll share the blueprint, show what’s working now, and, if there’s a fit, explain how we can build it for you.
Here are 12 new ideas to inspire your next video:
43x - {CITY/AREA} Is About to Change Forever
38x - My Deepest Regrets Moving to {CITY/AREA} from the East Coast
59x - Which is {CITY/AREA}'s Best Area? North vs East vs South vs West
7.8x - Something ABNORMAL Is Happening in the {CITY/AREA} Housing Market
3.5x - What’s NEW in {CITY/AREA} ({MONTH} {YEAR})
12x - 7 Underrated Places to Live in {CITY/AREA} in {YEAR}
4.4x - The Future of {CITY/AREA} Will SURPRISE You. My {YEAR} Market Predictions...
12x - Something Strange Just Happened in the {CITY/AREA} Housing Market | Real Estate Market Update
2.6x - The Biggest {CITY/AREA} Market Shift in {X} Years Just Happened
2.4x - Why This {PROJECT VALUE} Controversial {CITY/AREA} Project Still Isn’t Done ({NEIGHBORHOOD/AREA})
5.7x - Every Neighborhood in {CITY/AREA} Explained in ## Minutes
3.4x - If I Were Buying My First Home in {CITY/AREA} in 2026, Here’s How I Would Start
I hope this helps inspire your next video!
Rapid Fire For Your Consumption:
If you're hiring, this is worth listening to - Instagram
You have to check out Wispr Flow. It’s seriously shifted the way I work - TikTok
Here’s a listing idea you can use - Instagram
How to do email marketing from zero - Instagram
How to Sell High-Ticket Products Without Ever Getting on a Sales Call - YouTube
This is your message for the week - Instagram
The 5-Minute Rule you should use right now - Instagram
Which content did you like BEST?
I appreciate you reading,
Andrew Bayon
P.S. Want more profit and leverage from your marketing? Find out how we help agents attract “come list me” sellers & “ready to transact” buyers with YouTube.
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