October has been a fun month.
I'm seeing several YouTube videos and channels starting to blow up now.
Launched some really great podcasts.
Launched the only YouTube video & hook database for real estate with Jimmy at Listing Leads (more on this below).
Working on a few other really cool projects. 🤫
Speaking with many agents & lenders, and, honestly, the #1 opportunity across the board is creating inbound lead gen (with YouTube or Instagram) + #2 opportunity is implementing a nurturing system with weekly email marketing.
So, I can’t wait to share 1 way to do that in today’s playbook!
Let’s keep building for 2025!
— Andrew
Playbook
Want 7 new leads a day from Instagram? Lindsey Jo is a Realtor turned marketing genius who’s made $71,000 with Instagram in just the last 6 months and adds 7 new email subscribers daily.
It all starts with having the right strategy:
How do you make time to create content?
"It doesn't feel like I have to make time for it.
It's just something that I really enjoy doing...
Your content should never feel like a job.
We already have a job and our job is selling real estate, and that job is tough. And so your content should come from a place of passion."
Scroll With Purpose
The first thing I took away from her is “scrolling with purpose.”
"I'll just scroll with purpose. I call it scroll until something makes me stop. It makes me stop, I think, why did that make me stop? How can I put a real estate spin on it?"
Instead of just mindlessly scrolling, something that’s helped me is:
Purposely follow specific accounts
Purposely like their content constantly
Save posts for later that inspired me
This way, I “hack the algorithm” to show me more of their content.
Create Content Pillars
Lindsey’s content has evolved to be more agent-focused:
Tactical agent-related content
Empowering female leaders/boss babe content
Authentic and vulnerable content about real life
Real estate wins (less passionate about)
So, as an agent wanting to reach buyers/sellers think about helping clients answer:
Where to live?
What’s it like living there?
What’s there to do?
What’s new?
"I think it's so important that we don't get stuck in one type of content bucket"
Batch Record
Next, Lindsey meets with her videographer and will batch record a handful of videos in an hour or hour and a half.
Filming 1-2x a month is often easier than filming weekly.
Lead Magnets
A lead magnet is anything someone may be willing to trade their email to get:
PDF
Spreadsheet
Template
Report
Guide
"Think of a lead magnet as something of value that you're giving away to your audience in exchange for their contact information.
We all have those buyer and seller guides, but those are not super exciting they are just kind of what everybody kind of does. And we have to remember too that real estate impacts people's lives 1% of the time so the other 99% of the time we have to keep them engaged through other kind of content
You can create these hyper local PDF guides that really speak to that ideal client avatar...
I've figured out what does my ideal client like to do on the weekends. I like first-time home buyers like younger buyers...
They like things like brunch, they like things that are close to the city.
Examples:
Brunch guide ("the best one that I've done so far")
Starbucks guide ("was really good as well")
Top 10 playgrounds in DC (“if you're really want to focus on moms")
Fun city activities
A friend, Brandon Blankenship, who runs @LivingChicagoSuburbs (67K followers & coming on the pod soon!), used this same strategy and got 150 people from 1 post.
When you create great content and have a lead magnet strategy, everything changes.
The most underrated goldmine in marketing is email.
It’s not new and flashy like short-form videos or Instagram.
However, once you master email, you create a highly profitable marketing channel.
"We don't own our Instagram following.
We only own our email list.
So we really have to do what we can to extract that data off of Instagram and put it into our actual email list, so we can nurture them until they're ready to actually transact."
"On Fridays I send out a consumer facing email. I send out like fun things to do in my area and I use an app called The Nudge.
I just pick four or five of those fun things, put them in an email and then the subject line is 'this week in the city.”
Having an email strategy is better than having zero email strategy.
The consistency of nurturing your database every Friday is how she builds trust at scale.
Events
Event strategy:
Plan months in advance
Partner with sponsors to cover costs
Vet speakers to ensure valuable content
Consider bringing in high-profile speakers (e.g., top sales trainers)
Focus on tactical, immediately applicable information
Film promo & FOMO videos in the actual event space
Promote like crazy
Use ManyChat for RSVP and ticket distribution
Leverage organic reach instead of paid ads
Create FOMO by driving traffic to Instagram posts (comments = social proof)
If you want to dive deeper into how to build an Instagram, email or event strategy like Lindsey, then check out the full podcast on Breaking and Building Leaders!
In this conversation, we dive into all of Lindsey’s marketing playbooks and her story.
We cover:
How she’s averaging 7 new leads a day from Instagram
The 1 lead magnet that became Lindsay’s most successful lead magnet
Why vulnerability might be your greatest asset in marketing (it’s not what you think)
Growing from life changing moments
How to throw game-changing events that attract 340+ agents (without paying a dollar)
PLUS a LIVE breakdown of her content. And way more!
This was a great conversation with Lindsey! I really enjoyed it.
The live breakdown of her content is a new way I wanted to make the conversations more actionable.
After you watch let me know what you think - if you like it and I should do it more!
Watch it now on Breaking and Building Leaders YouTube!
Packaging (Topic + Title + Thumbnails) of the Week
2.5x - I Just Found New {HOME TYPE} in {CITY} w/ #1 {FEATURE} Of All-Time
96x - SELLING YOUR {CITY} HOME in 2025? Don’t Fall for This SNEAKY Loophole!
30x - WORST and BEST Home Builders in {CITY} RANKED! -
24x - Everything NEW or COMING SOON to {CITY} in 2025
4.7x - The Bank Of Canada/Federal Reserve Is About To SHOCK The {CITY} Housing Market... Again
3.6x - {CITY}' Best Kept Secret Neighborhood (NO UNDESIRABLE THING)
6.1x - DON'T Move to {CITY}... Unless You Can Handle These 10 Things
6.3x - Why {FAMOUS HOUSE} Took A Decade On The Market To Sell for ${#} Million
9.3x - Tour this INSANE House in One of {CITY}'s Top Neighborhoods
15x - Where Do {CITY}’ Ultra Wealthy Live?
Hope these help inspire your next video!
In partnership with Listing Leads:
We partnered with Jimmy at Listing Leads to bring the 1st & ONLY YouTube video database for agents.
So whether you’re experienced, new, or want to get started on YouTube, this is the best way to find your next video topic.
Inside, you get access to proven:
Viral video ideas
Word-for-word hooks
Psychological triggers
PLUS, everything else in Listing Leads drops weekly
So you can stop thinking about what to do for your next video and start growing.
Use the code “ANDREW” at checkout to SAVE 50% OFF your first month to try it out & get started today.
If you want to support the pod or newsletters, this is the best way, and get your next listing!
That's it for today!
Curious to hear your results after you implement 1 of these into your business!
If you have any questions about marketing, building your brand, etc., then reply & let me know.
Time to build for 2025!
Andrew Bayon
P.S. Want a free Marketing Systems Audit? Reply with “AUDIT” and I’ll send a video showing you the 3 key systems to help you attract more listings at scale.
Or you can schedule a time to chat.
