Avenue Home Collective does $200 million a year.
Over a billion in career sales.
Without recruiting a single agent.
Most brokerages throw new agents on the phones.
Burn through leads. Hope something sticks.
Melissa Sofia did the opposite.
"I don't recruit. I attract. And I reverse-engineered the entire training process."
This is how.
— Andrew
Part I: The Training Formula Everyone Gets Wrong
You can't lead gen before you know how deals work.
Part II: The Perfect Repeatable Work Week
Most agents have no structure. Random daily tasks. Inconsistent income.
Melissa gives her agents a framework: The Perfect Repeatable Work Week.
"If you're doing those things, you are definitely working as an agent."
The rebel mindset:
We bucked the system. We don't want a full-time boss.
We don't want somebody to tell us when we can take a break.
We want to work more in the morning and then later.
We want to work at night, then we don't want to work on the weekend."
"I'll tell you what it takes to be a successful agent. Now you fill in the process when it works for you."
Part III: September 2020 The Collaboration Model
Melissa launches Avenue with an open office.
First move: Got "hyper vigilant" about culture.
"Do we all have the same mindset around helping people? Or is there an agent okay screwing somebody over?"
She removed misaligned agents.
Result: "Our numbers blew through the roof that year."
Why collaboration wins:
"Real estate is dog eat dog”
People used to hide their flyers.
There is enough business for everyone."
The lonely island problem:
"Most agents feel alone. Maybe I suck, maybe it's the market."
The solution:
Working together. Seeing others struggle with the same things. Getting centered.
Growth strategy:
Find people who match values → Help them grow → Wait for bandwidth → Bring in more.
"I'm not working for number of agents. I'm working for high per-agent production."
Part IV: The Energy Toolbox Method
Four kids. Brokerage. Transactions. Leadership roles.
People ask: "How do you do this much?"
Her answer: "I don't do things I don't like to do."
The philosophy:
"Time is what we have, but energy is how we feel. When you feel good, you accomplish more."
The math:
Low energy hour = nothing accomplished.
High energy hour = million things done.
Part V: The Mom Who Created the Leader
Melissa lost her mom at 21…
"She was my business partner, my mentor, my best friend. The worst thing that ever happened to me, and what created me."
Her mom was 46. Took on every transaction's stress.
"I believe that had a profound impact on her health."
The lesson:
"I could operate at a high level for clients,
but, this is not mine to take in. I could be an advisor without being on the floor in fetal position."
Her mom's promise: "When you're a big real estate agent, just help people like us."
Today: Melissa directs at CAR. National Policy Chair for Asian Real Estate Association.
"If not me, then who? They need my voice."
World class leadership:
Remembering what built you.
Taking your experiences to help who you once were.
The Closing Loop
Melissa still opens that energy toolbox on tough mornings.
Avenue doesn't need more agents. It needs the right ones.
The 21-year-old who learned what not to carry.
The broker who reversed the training model.
The leader who attracts instead of recruits.
WANT THE FULL STRATEGY?
Search How This $200M Brokerage Attracts Agents Without Recruiting on YouTube or your favorite podcast app to watch the complete episode now!
Haley Parker built a $6 billion mortgage region and stayed #1 for 7 years with one rule: teams beat solo every time.
She reveals why AI is making everyone look identical, the 3-7-10 year compounding timeline that changes everything, and why confidence-based leadership destroys fear-based management in mortgage and real estate.
She explains:
Why going solo in mortgage keeps you stuck and struggling
The 3-7-10 year timeline when teams start compounding exponentially
How AI is making every mortgage professional's brand look identical
Why marketing to only real estate agents kills your growth
The confidence vs fear leadership system behind $6 billion
Search How to Build a $6 Billion Mortgage Team (The Growth Playbook) on YouTube to watch the full episode now.
Build a hyper-local brand that makes you the only choice. It's about owning your market so completely that clients seek you out, agents want to join you, and competitors wonder how you're everywhere at once.
2.9x - Something STRANGE Is Happening in the {CITY/AREA} Real Estate Market
2.4x - The 7 Levels of {CITY/AREA} Neighborhoods (Worst to Best Investments)
4.5x - A Full Guide to Retiring in {CITY/AREA} in {YEAR} (Everything You Need To Know)
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6.4x - The 7 Levels of {CITY/AREA} Growth
20x - Home Buyers Are Blindsided by Something TERRIBLE Happening in {CITY/AREA}
4.7x - {CITY/AREA} Suburbs That Will Explode in {YEAR} (Get In Early)
16x - {STATE/AREA} Has a New City And It's About To BLOW UP
0.9x - How to Find Homes 10x Faster in {CITY/AREA}
6.8x - It’s Starting Again: What No One Is Saying About {CITY/AREA}
I hope this inspires your next video!
Rapid Fire For Your Consumption:
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Here’s to a strong fall. Let’s keep building!
I appreciate you reading,
Andrew Bayon
P.S. Want more profit and leverage from your marketing? Find out how we help agents attract “come list me” sellers & “ready to transact” buyers with YouTube.
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