There’s 2,000,000 fewer listings sold this year compared to 2017-2019 and 30% fewer active listings.

“Good markets create bad habits. Bad markets create good habits.” - Jimmy Mackin

If we look at any down market. 2020. 2008. etc.

The brands that won took advantage of the market and won big.

Rates are dropping. Election is coming. Q4. No one knows what will happen.

“Predicting rain doesn't count. Building arks does.” - Warren Buffet

I believe this means that no one cares if you can predict the market. The only thing that gets noticed are those who take action.

Today, I have a special playbook with proven marketing strategies and a breakdown of how you can build a local media company to win more listings.

Let’s keep building

— Andrew

If you don’t know Jason, he’s a marketing genius.

He’s been creating videos since before 2016.

This has landed him on some of the biggest stages because his marketing just works.

He stays in tune with what’s working & executes.

So I wanted to show you just a few of his marketing strategies that have directly won him $1M, $3M, and $4M+ listings.

Before we get into a few of them, Jason mentioned if he was starting over, this would be his exact content playbook (and he’s actually executing it now, too):

Jason’s #1 advice for anyone getting into content:

The other new platform he launched was his inSanDiego Instagram.

So what’s he posting?

Here’s a few examples:

So, as a selling agent and team lead, how does he film short and long-form content without overwhelming his time?

Batch filming is the secret to save time and get leverage.

While content is great, you’re probably curious how this actually results in business?

In long-form videos, you have way more time to build trust, so people will reach out when you ask for business (long-term).

You can’t expect to launch a video and get leads and calls on day 1.

Google, which has more data than anyone else, found the 7-11-4 rule:

Content is like real estate.

It’s an appreciating asset for your brand and business.

However, sometimes you need ways to generate listing leads & appointments.

So here’s a few that’s worked for Jason:

Content (media) wins listings.

However, here’s a few intentional marketing strategies Jason’s leverage that you can use to get listings:

Jason has used the “I have a buyer” campaign countless times.

Many have worked to land him deals.

This one in particular landed him $4,000,000 listing.

Another new one he’s using is a farming postcard 3.0:

Since Jason moved into a new area, he has been marketing to his local area to build a farm.

For anyone who doesn’t know, a farm is just a place where you can plant seeds, continue to water them, and eventually, they will become fruit.

This specific campaign involves:

The reason this works is relevancy.

General market updates are too broad for a homeowner to really understand.

One that is neighborhood-specific creates a closer connection (relevancy).

These are all great for new people, but how can you re-engage your database?

This strategy is called the mortgage rate alert update.

Any real estate news that benefits the consumer is a time when you can keep them updated and provide value.

Ex. home equity updates.

This one specifically produced 19 new real estate conversations for Jason.

As you can see, these marketing and sales tactics can’t really be automated and require a little more work.

“Do things that don’t scale.”

As Tom Ferry says, “run plays that work.”

You can scale those plays.

When 1 play works in email, mail, social, ads, video, etc. you can “land and expand.”

Then it just becomes building systems and support to scale it.

If you want to dive deeper into Jason’s playbooks then check out his podcast on Breaking and Building Leaders!

In this conversation, I sat down with Krys Benyamein, Devin Fuller, and Neel Dhingra. 3 real estate pros who cracked the code on marketing that works at 3 different levels.

So, in this special episode, we talk about: 

… and way more!

This episode is a new style I wanted to try out. After you watch it, let me know what you think and if I should do more like it!

Watch it now on Breaking and Building Leaders YouTube!

I’ve been fortunate to connect with Brandon and just talk marketing. What’s crazy is that he’ll close over 20 deals just from Instagram this year, not counting his other 3+ sources.

So, I wanted to break down his Instagram lead gen strategy, but it all starts with creating great content.

If you don’t build the right audience, you can never grow your database list of potential people to start more real estate conversations.

Brandon’s types of content:

How he makes green screen reel shorts (inspired by Austin Klar):

Brandon says this takes him around 15 minutes on average.

How Brandon generates leads:

This will result in 20-30 deals from IG this year; currently, as a solo agent, he’s at 48 deals for the year.

In partnership with Listing Leads

Listings may be down, but in the largest listing attraction experiment in real estate history, 2,500 agents participated, generating 20,000 appointments and $7.5 billion in closed business.

That's the power of Listing Leads in action.

So if you want access to things like:

A sneak peek of what’s coming soon:

Ready to win more listings? Use Code “ANDREW” to get 50% off (ON TOP of a 7-day free trial), and instant access to these campaigns now.

I landed you a discount on top of the free trial, so you can get started today and land more listing opportunities with less risk.

So, if you want to support the growth of the podcast and newsletter, this helps keep creating the best content to help you grow your brand & business.

Just so you know the numbers on these are usually 10x to 100x outliers.

So these topics performed.

Remember, packaging, aka topic + thumbnail + title, is about psychology.

The topic is the 80-20 (Pareto’s Principle), the 20% of the work, that gets 80% of the results.

Most of it will roll out slowly in early 2025.

The blog article.

That's it for today!

Curious to hear your results after you implement 1 of these into your business!

If you have any questions about marketing, building your brand, etc., then reply & let me know.

Time to build for 2025!

Andrew Bayon

P.S. Want a marketing audit to find which of the 3 key areas can become more profitable for you so you can scale? Reply with “VIDEO” and I’ll send a video showing how we help attract listings with content.

Or you can schedule a time to chat.

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