Leah Behr was sitting there without a closing for 3 months.

"I was terrified like I had never been in a place in my business where there wasn't production."

For years, she'd been supporting her family's real estate team in Colorado Springs. Making decent income, never having to hunt for business.

Then 2024 hit. Team production was down.

Leah already had 33,000 Instagram followers. For years, she'd been a fashion blogger, posting outfits, lifestyle content, building a massive audience.

She'd even considered making blogging her full-time gig while staying home with her daughter.

But she'd NEVER posted about real estate. Not once.

"I thought someone was going to challenge what I said. I had imposter syndrome, plain and simple."

Today, 40% of her business comes from Instagram.

This is how she did it.

— Andrew

People started reaching out saying:

"Hey, I didn't even know I was going to be moving here, but when I had visited, I saw you sharing things to do, and then I knew when I needed a realtor, I was gonna reach out to you."

The fashion blogger afraid to talk about contracts was now closing millions from restaurant posts.

Her target avatar?

"It's me. I want to attract myself as a client."

She filmed content at a ranch, brought all her nieces and nephews:

"Wait, someone's riding a train with her kids in the middle of the city. What is this? I want to know more."

Listing videos? Nice but not viral.

Local experiences? That's where the magic happens.

3 listings, from following up on a dead lead.

"That was the perfect demonstration of how much I needed to get over myself and my own belief that people are bothered by you contacting them."

Her content hack: "I'm constantly thinking about the B-roll that I could be shooting and how I could turn that into a post."

Example:

The permission slip: "I will be detail oriented on the contracts and the real estate side, but when it comes to Instagram, like, whatever, if there's a typo."

Last year, this "organized chaos" system generated 40% of her $17 million volume.

Everyone's obsessed with going viral.

Leah has different math:

"What is performing? If I got 2000 people to see that client review for free, that's meaningful. If you got 1000 people to see it for free, that's meaningful."

Her ROI calculation:

"Sometimes the viral videos aren't bringing in your ideal client."

She'd rather have: "Meaningful content that 1000 people get to see versus 100,000 people at times."

Her listing videos? 2,000 views. Her playground guide? 8,000 views and 5 DMs from moms moving to the area.

Which would you rather have?

For 12 years, Leah personally transaction coordinated deals for her family team.

The reality she lived:

Her admission after finally hiring a TC:

"I cannot believe we haven't hired a transaction coordinator sooner. Now that we're here, it's kind of mind blowing."

Here's what she learned:

Don't combine roles: "Finding an expert TC is such a game changer. Admin may not always get the details of a transaction coordinator right. They have a different skill set."

The separation that works: "We've completely separated the admin and the TC role to go all in on a TC and have an admin do other administrative tasks."

Why it matters: "It's also a ton of work to put on a person for five people like our team."

After 12 years of doing it herself, her message is crystal clear:

"My advice to everybody is find a good TC sooner, because it's a game changer."

The woman who transaction coordinated while selling for over a decade wants you to learn from her mistake: hire the TC now, not later.

Leah learned from the best - her father-in-law who built the number one independent brokerage in Colorado Springs.

The core philosophy:

"It's really not about the sale, it's about the person and the relationship."

All because she stopped being afraid of bothering people and started being helpful.

Whether that's sharing the best playgrounds or finding them their dream home.

The woman, terrified of posting now says:

"Instagram is just an extension of my business. It's a tool in the toolbox. It's a pretty good tool."

WANT THE FULL STRATEGY?

Search From 0 Sales to $17M: How Instagram Saved Her Real Estate Business on YouTube or your favorite podcast app to watch the complete episode now!

Meet Melissa Sofia, who built Avenue Home Collective to $200M+ without recruiting, started at 18 in mom's oversized suits, now runs San Diego's most selective brokerage.

Key Insights:

Search How This $200M Brokerage Attracts Agents Without Recruiting on YouTube to watch the full episode now.

Kyle Talbot cracked the code: 600 to 76K followers in 12 months, $20M in sales, all by posting local news FIRST.

While agents post boring listings, he breaks development news and weather alerts.

His secret?

Here’s to a strong fall. Let’s keep building!

I appreciate you reading,

Andrew Bayon

P.S. Want more profit and leverage from your marketing? Find out how we help agents attract “come list me” sellers & “ready to transact” buyers with YouTube.

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