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Bree built a $50M business with 3 kids under 3 (and today I’m sharing her exact playbook).

"My parents were totally against me joining real estate. I left college, with out-of-state tuition already paid, to go all in on real estate while pregnant."

Today? She generates over $50M in annual sales without spending a SINGLE DOLLAR on Zillow, Realtor.com, or Facebook ads.

The craziest part? She's home by 3 pm every day.

But Bree doesn't just "sell homes" — the Pozek Group has built a media company that sells real estate, creating systems that attract listings & buyers while they sleep.

With over 18.2 million views a month, they’ve nailed this system…

So, inside today's playbook, you'll discover how she built this...

— Andrew

THE NEIGHBORHOOD DOMINATION PLAYBOOK

How Bree Built a $50M Real Estate Business While Raising 3 Kids Under 3

Bree went from 5 deals in year 1 to $50 million in sales a year (she’s on track to hit $75M this year…).

She went from showing homes with a newborn babies to dominating her neighborhood with 50% market share.

The secret?

She doesn't chase leads. She built systems that attract them 24/7.

THE DECISION THAT CHANGED EVERYTHING

"Ken pulled me aside one day and said, 'Bree, I need you to go all in.' So I left classes that week."

Bree joined the Pozek Group after harassing Ken for a job. He initially closed the door, but she persisted.

"I got married on Sunday, flew home from Cancun, and was at the KW office joining the Pozek Group on Monday. Then found out I was pregnant shortly after."

Everyone told her it wouldn't work:

  • Her parents didn't love it

  • Her husband was nervous

  • The plan seemed risky

But she asked herself: "How important is my business to my family?"

Then she jumped.

YOUR NO-PAID-LEADS GAME PLAN

Here's exactly how Bree built a lead machine that works while she sleeps:

1) The Neighborhood Domination System

Bree's approach flips traditional farming on its head:

  • Community Open House Takeover - instead of competing with agents, she invites EVERY listing agent with an active listing to participate in her community-wide open house events. Then she creates branded maps where SHE is the central contact point.

  • Strategic Printed Materials - she creates property maps featuring all open houses in the neighborhood with her branding, contact info, and QR codes linking to her videos.

  • Community-First Events - she brings Kona Ice trucks in summer and hot chocolate stations in winter. This builds connections without selling.

Ultra-Specific Market Knowledge Before creating neighborhood content, she researches:

  • New construction floor plans and pricing

  • Development timelines

  • Approved projects

  • Future amenities

Most agents never get this specific.

The 4-Part Formula

  1. Consistent direct mail

  2. Quarterly community events

  3. In-depth area videos

  4. Regular social media content

"We started farming my neighborhood two years ago.

Now we have almost 50% market share where no agent had even 10% before.

It's not just sending mailers and hoping—we have a complete system."

2) The Video Content Formula

Bree creates three types of videos that generate consistent, high-converting leads:

Area Videos (Best for Listings)

Pre-Production Research:

  • Visit sales offices personally

  • Track new construction details

  • Verify development timelines

  • Interview local business owners

Content Structure:

  • Area context

  • Notable amenities

  • Home details

  • Lifestyle benefits

  • Call-to-action

"Macro-Micro-Macro" Approach: Start with neighborhood context → show specific homes → return to broader lifestyle benefits

Golden Rule: Never mention anything available on Zillow (no bedroom counts or square footage)

Hook Technique: "Where else in Central Florida can you get an incredible home, two-acre lot, and pool for just over a million dollars?"

House Tour Videos

  • Engaging Elements: Create games viewers can play (counting "hidden Mickeys" in Disney Golden Oak homes)

  • Behind-the-Scenes Approach: Show yourself discovering cool features rather than listing them

  • Strategic Editing: Use quick cuts between rooms instead of walking tours

  • Neighborhood Context: Always tie the home back to area benefits

  • Energy Principle: Bring 20% more energy than feels natural on camera

Instagram Reels/Stories

  • 30-Day Challenge: Bree forced herself to post daily Stories for 30 straight days until it became habit

  • Pattern Interruption: Use unique transitions and hooks in the first 3 seconds

  • Property Formula: One unique feature → neighborhood context → lifestyle benefit → call-to-action

  • Personal Branding: Use consistent visual elements that make content instantly recognizable

"The key to video that converts isn't being perfect—it's being consistent and authentic. Make bad videos until they become good videos."

3) The Seller-Focused Approach

Bree structures content to attract listings instead of buyers:

  • Value Demonstration Show how you market existing listings—this shows sellers how you'll market THEIR home

  • Authority Building Share market updates specific to neighborhoods (not generic stats)

  • Relationship-First Tag local businesses in content so they reshare to their audiences

  • Data Collection Use post-signup surveys to gather detailed demographic information

  • Team Showcase Highlight your entire team's capabilities (photography, media, transaction coordination)

"Our content isn't just about houses – it's showing sellers how we would market THEIR home. We don't just tell them we have a good marketing strategy, we show them by marketing ourselves the same way."

4) The Time-Management System

"I hardly work weekends, and I'm done with work every day by three o'clock."

Here's how Bree maximizes productivity while prioritizing family:

  • Morning Power Block First 90 minutes dedicated exclusively to lead generation—no emails, no texts

  • Time Blocking Create themed days (Monday for planning, Tuesday for appointments)

  • Night Strategy Session Plan tomorrow's activities after kids are asleep

  • No Random Calls Use Calendly for all prospect conversations

  • Prep Before Production Create bullet points for all videos (never wing it)

  • Pre-Work Research Dedicate specific time to research before any content creation

"I'm busting it out from 8am to 3pm, then my time with my kids is 3pm to 7:30pm. They go to bed early, so I'm back planning for the next day. The key is intense focus during work hours."

THE MINDSET SHIFT

Bree's approach evolved through four phases:

  1. The Jumping Phase Left college against advice to focus entirely on real estate

  2. The Survival Phase Showed houses with a baby, working during naps

  3. The Systems Phase Built content strategy that generated leads while she slept

  4. The Scale Phase Became "a media company that sells real estate"

"I never missed out on time with my family.

I used to lock myself in closets to take client calls.

It's lots of late nights, early mornings, and sacrifices.

But I never had to choose between being a great mom and building a successful business."

THE BOTTOM LINE

Bree isn't successful because she got lucky.

She's successful because she created a system where content works for her 24/7.

No sphere? She built one through strategic content. No childcare? She worked during naps. No time? She created a strict 8am-3pm schedule.

"I'm gonna figure it out" wasn't just what she told herself.

It's the mindset that built her entire business.

If Bree can go from showing homes with a newborn to $50M in sales without a single paid lead...

What's your excuse? Watch the conversation with Bree now to get her complete playbook.

Meet Brandon, Wilson, and Matt — 3 top agents who are redefining what it means to be a modern real estate professional by building media companies that sell real estate.

Together, they’ve generated tens of millions in sales without chasing leads or relying on cold calls.

Instead? They’ve built local influence that compounds—through content, systems, and strategy.

We discuss:

  • Why “just posting on Instagram” isn’t enough—and what actually works

  • How they use short-form, long-form, and AI to scale their brand

  • The $180K decision: Zillow vs. building your own media engine

  • How Wilson writes hooks that go viral and attract serious buyers

  • Matt’s exact strategy for turning Facebook group members into newsletter leads

  • The roles they’ve hired for (and which ones changed everything)

  • What’s coming next—media, team growth, and how they’re scaling it all

This roundtable conversation with real-world insight, humor, and a sharp eye on what agents actually need to build something sustainable long-term.

This episode is a roadmap for agents who want to stop chasing and start attracting clients.

Search 'Breaking and Building Leaders Real Estate Media Roundtable' on YouTube or your favorite podcast app to watch or listen to the full episode now!

WATCH NOW

In partnership with ella:

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Ella builds a hyper-local email newsletter for you:

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Packaging (Topic + Title + Thumbnails) of the Week

  1. 4.1x - {CITY} Real Estate CRASHING?...

  2. 100x - Hidden Places In {STATE or REGION} You DIDN’T Know About!

  3. 3.1x - 10 NEW exciting things coming to {CITY or REGION}!

  4. 5.3x - Inside {AREA}: Why {CITY}'s MOST EXPENSIVE Suburb/Neighborhood Is Actually Worth It

  5. 3.5x - What Real Estate Agents DON’T Tell You About Living in {CITY}

  6. 3.1x - MASSIVE {CITY} Construction Projects That Will Change How You Live

  7. 3.1x - The Future of {COASTAL REGION} Real Estate Will SHOCK You (My {YEAR} Predictions)

  8. 49x - 10 Best Places To Live In {STATE or REGION}

  9. 12x - Inside an Incredible Condo in {CITY}’s Most Prestigious Neighborhood ({NEIGHBORHOOD})

  10. 6.9x - How {POLITICAL FIGURE}’s Planned Market Crash Impacts the {CITY or REGION} Housing Market

  11. 11x - This {CITY/AREA} Makeover Is What Every City Needs

  12. 3.9x - Foreclosures Increase. Tariffs Hit. Is The Housing Market in Trouble?

I hope these help inspire your next video!

Rapid Fire For Your Consumption:

Here’s to a strong summer. Let’s keep building!

I appreciate you reading,

Andrew Bayon

P.S. Want more profit and leverage from your marketing? Find out how we help agents attract “come list me” sellers & “ready to transact” buyers with YouTube.

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