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š§± How you can build a real estate business that runs without you
This playbook shows you how to build multiple businesses while keeping your sanity.

Thom Guerrero was traveling 70mph when he saw the headlights in his lane.
His 8-year-old son sleeping in the passenger seat. A drunk driver barreling toward them on Highway 99. A split-second decision that would determine who lived.
"I leaned the vehicle to one side... I'm going to minimize damage to my son's side. He'll have a chance."
He made that calculation believing he wouldn't survive.
4 months in UC Davis. His heart stopped. Both legs nearly amputated. Doctors thought he was paralyzed.
Two years later?
He owns six businesses and just crossed $10M in production.
This playbook shows you how to build multiple businesses while keeping your sanity.
ā Andrew


Part I: The 20-Year Overnight Success Nobody Sees
Thom's dad died when he was 18. Left him a business drowning in debt and a sticker on a boat that read: "He who dies with the most toys wins."
The business collapsed. Thom swore off entrepreneurship forever.
"I want to be safe. I want to know what I'm getting."
So he got a corporate job. Played it small. Stayed quiet.
Then came December, eight years later. His biggest production month ever in mortgages. The commission that month was massive - enough to change most people's lives.
He worked every single day. Including Christmas.
"At the end of the day, what was it for? My manager was happy. I got a top producer award. Who gives a shit? My kids won't remember that."
Here's what Thom learned that December:
Success without purpose is just expensive failure.
"If you knew me eight, nine years ago, you wouldn't have thought anything special about me. That was my 20 years of just learning."
The overnight success? It takes two decades of invisible work.
Part II: The 5-Minute Doctor Strategy That 5X'd Production
Thom had a panic attack one night. Thought his heart was failing.
After rescheduling three times, he finally saw a doctor.
Waited 2 hours. The doctor spent 5 minutes with him.
Walking out, Thom thought: "That was actually... brilliant."
The doctor didn't handle vitals, paperwork, or routine questions. The nurse did everything. The doctor only appeared for the critical 5 minutes.

Part III: From Owner-Operator to Owner (The Shift 90% Never Make)
Thom learned this watching his father's business destroy him:
"He owned businesses his entire life⦠well, actually, correction: businesses owned him."

Part IV: The Honda Civic Problem Killing Your Real Estate Business
Thom stood in his garage calculating $10,000 in monthly payments on vehicles he never drove.
"I'm about to work 18 hours and not touch any of this."
Here's what he discovered:

After deep reflection, Thom forced himself to drive the same older truck for years. No upgrades. No flash.
"I was removing the high. Building instead of chasing."
Part V: Why Your Small Market Is Your Biggest Advantage
Everyone told Thom to move to San Francisco or LA for opportunity.
He stayed in California's Central Valley.

"People ask why I'd build here instead of the Bay Area. Because the opportunity is HERE. People just can't see it."
While Bay Area agents fight over scraps, Thom dominates locally:
Less competition for talent
Lower overhead costs
Deeper community connections
Actual loyalty from clients
He's now building FUEL conferences for Central Valley entrepreneurs who think they need to flee to succeed.
"In bigger markets, it's about who's the next big thing. Here, we develop people. We bring them up from within."
The strategy:
Pick a specific area (not "the Valley" - just Livermore, just Modesto)
Become delusional about owning it
Reject every opportunity outside that area
Watch agents with 10x your followers make 1/10th your income
Part VI: The Culture Garden That Manages Itself
"Culture is a garden, not a monument."
Monuments you build once. Gardens require daily attention.
Every new hire changes the ecosystem. One toxic person destroys six months of building.
"It's not just what you do, it's what you don't do. See something wrong and stay quiet? You just made a cultural decision."

This is how you run 6 businesses from a hospital bed.
The Closing Truth
Every morning, Thom picks up trash walking into his office.
Nobody sees. Nobody cares. He does it anyway.
"My dad always said: 'Show me the little things, I'll show you the big things.'"
The same dad whose business collapsed, who chased the wrong dreams, who died young.
But principles outlive people.
Two years post-accident, Thom runs 6 businesses with this framework:
Work IN your business = self-employed
Work ON your business = owner
Have OTHERS work your business = empire
Most agents never leave stage one.
Thom's Final Message to Real Estate Agents:

"I'm smart enough to know how stupid I am. I cringe at decisions from a year ago. If you're not cringing at your past self, you're not growing fast enough."
"You already paid for the lesson. You might as well take it."
The man who nearly died on Highway 99 now refuses to play small.
The son who inherited debt now builds generational wealth.
All because a head-on collision taught him to stop hitting snooze on opportunity.
WANT THE FULL STRATEGY?
Search How Nearly Dying Changed This Real Estate CEO's Life Forever on YouTube or your favorite podcast app to watch the complete episode now!
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