Content (social media) is a nightmare. For real.

That's a direct quote from Eric Simon (The Broke Agent), who somehow managed to build BAM into the 'Barstool Sports of Real Estate' despite the insane amount of work.

And that's not just some random claim. The dude has built a legit media empire with 71.7K Instagram followers, 44K YouTube subscribers, and a 9-person team cranking out content every single day.

But here's the thing - he didn't start with any advantages. He was a struggling agent just like most people reading this email.

So how did he do it? What's his actual playbook? Let's break it down...

(And if you're thinking about building your own media presence, you're gonna want to read this whole thing.)"

— Andrew

Let's be real. Even Eric Simon said he struggled as an agent…

The Broke Agent.

Now? He's built BAM (Business And Media) into the "Barstool Sports of Real Estate."

And he did it by creating content that agents actually want to consume. Like, actually enjoy reading. Wild concept, right?

Today, BAM has exploded into:

The plot twist? He built it all by creating content he wished existed when he was grinding as an agent.

Eric's story doesn't start in real estate.

He worked at The Laugh Factory first. Comedy background. Then became a receptionist at some fancy brokerage.

When he finally got his license in 2014, he noticed something obvious that nobody was talking about.

All the real estate content out there was:

His thought was simple: "I wanted to build a media company that I wish existed when I was a real estate agent."

Honestly, genius.

Eric's philosophy is simple: "I never want to have a day where it's three marketing tips. What about real estate news? What about agent strategy?"

Mix it up. Keep it fresh. Don't bore people.

Here's where most people get it completely wrong.

Despite having crazy social numbers, BAM is all about the EMAIL LIST:

"Email should be your number one focus, because you OWN that list. That is your number one form of distribution, and is not at the mercy of algorithms."

The numbers don't lie:

BAM is everywhere, but with purpose:

One thing most people miss:

"One of the smartest things that I did, unknowingly, was get the broke agent handle on ALL platforms... so when you pop up on TikTok, people immediately recognize, 'Oh, I follow this person on Instagram.'"

Stake your claim everywhere. Even if you're not using it yet.

BAM isn't just one channel. It's a whole ecosystem:

Their shows are like a content machine:

You can't do this alone. BAM built a 9-person media machine:

Leadership:

Content Team:

This squad creates an insane amount of content:

Quality still matters though:

"Every clip that gets posted is posted by me. I review the clips, I put a text-based hook on it... Every email that gets sent out is me."

No shortcuts on the stuff that matters.

BAM makes money in five ways:

Their approach to sponsors is simple:

"We've only picked and used sponsors that we actually use, so that Byron has used in his real estate business, or something that I use for marketing."

No selling out. No promoting garbage.

And the #1 rule: Monetize AFTER building trust & community.

Get that backwards and you're dead in the water.

BAM plans content like a pro sports team:

They avoid what Byron calls a "Museum of Content" - just creating stuff with no purpose:

"We get really upset when we go a week where we're just posting shit and nothing happens... I'm not doing this for the fun of it. It is fun, don't get me wrong. But it's a business too."

Every piece of content needs a WHY.

BAM didn't happen overnight:

2014: Eric spots the gap in real estate content

2015-2019: Grinding away building The Broke Agent brand

2020+: Expansion into podcasts, YouTube, newsletters

2024: Full-blown media network with multiple channels

Patience. Consistency. Vision.

Even BAM makes mistakes:

"Today, I did that satire piece on Barron Trump joining real brokerage. Onion style, hilarious. Tons of engagement, but there's 10% of comments that are saying, 'Why was this posted? This is exactly what not to post, unfollowing.'"

Political stuff is always risky. Even when it's funny.

And failures were common:

"I did a Kickstarter for real estate animation once... $7,500 for one episode on Instagram, and it failed. It got way less likes than me posting another data and inspection meme."

"I came out with a book in 2018 called Commission Impossible: Rogue Agent. A comic book did nothing, literally sold 10-15 copies, if that, and put so much time and effort into that."

Test small before going all in.

BAM keeps evolving with three main focuses:

But here's Eric's shocking advice to his younger self:

"Just be a real estate agent. I would have told myself, what the hell are you doing? Take all this marketing knowledge and just be a real estate agent. You make so much more money."

That tells you everything about the grind of building a media company.

"Content creation is a nightmare. I'm serious. It's great. I love it. But it never ends."

The truth? Building a media empire isn't for everyone.

But if you're crazy enough to try, now you have the playbook.

Want BAM's full playbook? Watch our complete conversation with Eric now.

Kyle went from 600 to 60,000 followers in 1 year and built a $20M+ real estate business from social media, and he’s ahead of pace to double that this year.

So, I partnered with BAM to drop give you this free, 27-page, extensive PDF that details exactly what sort of content works.

Get the download immediately below.

Meet Phil M Jones (@PhilMJonesUK), bestselling author of "Exactly What To Say" and global expert on the psychology of persuasion who has trained over 2 million people worldwide.

From a sales trainer to building a multi-million dollar brand, Phil's journey reveals how 1 idea can build 27 revenue streams and a multi-million dollar brand.

This is jam-packed, where you’ll get 25 years of brand & business experience from the world's #1 expert on influence.

We discuss:

This quote says it all: "There isn't a problem or challenge in the world that cannot be solved by more people knowing exactly what to say."

Phil doesn't just share theory—he delivers the exact blueprint he used to build multiple 7-figure businesses and why his frameworks are implemented by the world's largest companies.

Whether you're struggling with critical conversations or scaling your brand, this episode provides the roadmap you need.

I hope these help inspire your next video!

I hope you enjoyed this one!

I tried to include a range of content to help anyone at any level across numerous things.

So, I’m curious to hear your results after you implement 1 of these into your business!

Time to build for 2025!

Andrew Bayon

P.S. Want your marketing to be profitable & consistently generate clients? You can find out how we help agents get strangers to buy & sell with them.

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