Hey there,

Rick Lee discovered something most agents miss: people don't want generic real estate content.

They want to know what's happening in THEIR neighborhood.

While agents post boring market reports, Rick creates hyper-local content about new developments and city news.

Result? 5,000 followers in 30 days and a $5 lead that became $8.65 million.

Here's his local content strategy...

-Andrew

The Plot Twist That Changed Everything

Here's where Rick's story gets interesting.

His video background was supposed to be his superpower, but it nearly killed his real estate career.

"I was overthinking everything. If things weren't perfect, I wasn't posting. I was getting in my own way."

Sound familiar? Rick was watching other agents "run right past him" while he obsessed over cinematic perfection.

When he realized his highly produced content was being overshadowed by simple green-screen videos shot on his phone.

"The overproduced stuff isn't doing as well right now. It's not very relatable."

3 Instagram Strategies That Actually Generate Leads

Rick's approach is refreshingly simple. Here's what's working:

The key insight? You can't ask for the sale every time.

Rick delivers value consistently and then occasionally asks for engagement.

Rick wakes up at 5 AM daily, records one video, then edits throughout the day.

This consistency compounds over time; he's built his entire content machine while running a team and closing deals.

Here's something most agents miss:

Rick creates content FOR specific clients, not just about general topics.

Real example: 

"It's like a low-key sales approach. I know you're watching. Here's the information you want."

The brilliance? It re-sparks conversations without being pushy.

His client sees Rick is thinking about him and staying on top of the market.

The Cold Hard Truth About Real Estate Content

Here's what hit me hardest from our conversation:

"There are people doing great content on Instagram with thousands of followers getting ZERO business."

Rick's videos, with only 4,000 views, have generated five solid buyer conversations.

His approach isn't about virality; it's about conversion.

The difference? Rick thinks like a business owner, not a content creator.

Every piece of content has a purpose: build relationships, educate clients, or generate conversations.

What Would Rick Do If Starting Over?

If Rick was starting from scratch today, he'd:

The Follow-Up Formula That Actually Works

Rick revealed something crucial about his content strategy:

He creates follow-up videos for topics that perform well.

"If you've got a big hit in a certain city or area, you have to continue to follow up with videos."

Your audience expects consistency.

If you create one viral video about downtown development but never follow up, you've wasted the momentum.

THE BOTTOM LINE

Rick Lee isn't crushing Instagram because he's a video expert.

He's winning because he stopped making excuses…

• No perfect content? He posts green-screen videos on his phone.

• No viral reach? He focuses on conversation overviews.

• No time? He wakes up at 5 AM.

• No local stories? He creates his own market content.

"It is not luck. It is hard work. It's constantly prospecting. It's constantly following up. It's delivering value."

That wasn't just what Rick told his title rep.

It's the mindset that turned a $5 Google lead into $8.65 million in business.

If Rick can build 5,000 followers in 30 days while running a team and closing deals without spending a dime on ads...

What's stopping you?

Search “How this Realtor Built a 26,000 Instagram From ZERO That Generates Clients on Autopilot” on YouTube or your favorite podcast app to watch or listen to the full episode now!

Watch our complete conversation with Rick now.