Hey there,

Rick Lee discovered something most agents miss: people don't want generic real estate content.

They want to know what's happening in THEIR neighborhood.

While agents post boring market reports, Rick creates hyper-local content about new developments and city news.

Result? 5,000 followers in 30 days and a $5 lead that became $8.65 million.

Here's his local content strategy...

-Andrew

Here's where Rick's story gets interesting.

His video background was supposed to be his superpower, but it nearly killed his real estate career.

"I was overthinking everything. If things weren't perfect, I wasn't posting. I was getting in my own way."

Sound familiar? Rick was watching other agents "run right past him" while he obsessed over cinematic perfection.

When he realized his highly produced content was being overshadowed by simple green-screen videos shot on his phone.

"The overproduced stuff isn't doing as well right now. It's not very relatable."

Rick's approach is refreshingly simple. Here's what's working:

The key insight? You can't ask for the sale every time.

Rick delivers value consistently and then occasionally asks for engagement.

Rick wakes up at 5 AM daily, records one video, then edits throughout the day.

This consistency compounds over time; he's built his entire content machine while running a team and closing deals.

Here's something most agents miss:

Rick creates content FOR specific clients, not just about general topics.

Real example:

"It's like a low-key sales approach. I know you're watching. Here's the information you want."

The brilliance? It re-sparks conversations without being pushy.

His client sees Rick is thinking about him and staying on top of the market.

Here's what hit me hardest from our conversation:

"There are people doing great content on Instagram with thousands of followers getting ZERO business."

Rick's videos, with only 4,000 views, have generated five solid buyer conversations.

His approach isn't about virality; it's about conversion.

The difference? Rick thinks like a business owner, not a content creator.

Every piece of content has a purpose: build relationships, educate clients, or generate conversations.

If Rick was starting from scratch today, he'd:

Rick revealed something crucial about his content strategy:

He creates follow-up videos for topics that perform well.

"If you've got a big hit in a certain city or area, you have to continue to follow up with videos."

Your audience expects consistency.

If you create one viral video about downtown development but never follow up, you've wasted the momentum.

Rick Lee isn't crushing Instagram because he's a video expert.

He's winning because he stopped making excuses…

"It is not luck. It is hard work. It's constantly prospecting. It's constantly following up. It's delivering value."

That wasn't just what Rick told his title rep.

It's the mindset that turned a $5 Google lead into $8.65 million in business.

If Rick can build 5,000 followers in 30 days while running a team and closing deals without spending a dime on ads...

What's stopping you?

Search “How this Realtor Built a 26,000 Instagram From ZERO That Generates Clients on Autopilot” on YouTube or your favorite podcast app to watch or listen to the full episode now!

Watch our complete conversation with Rick now.

Meet Kina: A furloughed tech worker who transformed her career in just 4 years—here's exactly how she did it.

We discuss:

Consistency beats virality. 300 homes closed, $40M to $88M growth, all from staying local and building real relationships.

Search "How this Realtor Built a $88M/YR Business From Social w/o Going Viral" to listen now!

Most agents send boring emails: just listed, just sold, open houses.

There's a better way.

Morning Brew sold for $75M. Axios for $525M. Both used newsletters people actually want to read.

We do the same for your local market.

Ella creates hyper-local newsletters that make you the neighborhood expert.

We handle everything: research, writing, design, sending.

You get more referrals and listings.

Here’s to a strong summer. Let’s keep building!

I appreciate you reading,

Andrew Bayon

P.S. Want more profit and leverage from your marketing? Find out how we help agents attract “come list me” sellers & “ready to transact” buyers with YouTube.

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