Hey! Picture this:
You're 24, drowning in debt, and your brokerage keeps pushing cold calls.
Most agents would quit.
Haley chose Instagram instead.
That decision became Coffee & Contracts - a multi-seven-figure empire serving 5,000+ members.
What you'll learn:
Why the "easy button" kills growth
Her 3 category content system
The only content types that convert
How she turns comments into cash
Her method for "legally stealing" ideas
The burnout reality (plus recovery)
— Andrew

WHEN EVERYTHING CHANGED
Haley's breakthrough didn't happen when she went viral or hit 1,000 members.
It happened when she stopped trying to make content creation "easy".
They wanted to plug in their Instagram somewhere, set it to “post daily,” and forget it, and although that may sound comfortable, it’s actually a nightmare.
Why? Because easy results means mediocre growth, and that applies both when talking careers and social media.
Think about it this way:
"You can sign up for a gym membership, but you still have to go work out. We want you to get real results and see your pages grow, so you have to put in a little bit of work too."
This wasn't what people wanted to hear.
But it was exactly what they needed.
Because those members who embraced the work saw big results. Those who didn't... churned out fast.
So, you have to stop seeking shortcuts, start working for your results, and your results will start working for you.
So read the room, match their energy, give them the attention they want
HOW B-ROLL CHANGED THE GAME
Now, that doesn’t mean you can’t work smart.
When it comes to working with social media, most agents think creating content requires a film crew and perfect lighting.
The opposite is true. B-Roll can not only save you time in the edit, it can also elevate your videos.

THE COMMENT-TO-LEAD SYSTEM
Unfortunately, many agents do this and still fumble the bag.
They create great content but can't convert engagement into business.
And Haley was there at some point. She was frustrated and annoyed, so she got to work and built her lead capture framework:

But some commenters are lazy, and in their case, we want them to work as little as possible.
So don't make people type. Use Instagram polls for easy engagement.
Make it stupid simple for people to raise their hand and show interest.
The result? You can guess.
LEGALLY STEALING
If you're doing this correctly, you’re posting daily.
What happens when you run out of ideas?
Haley built a system for "legally stealing" inspiration from her own members.
The trick is that she only steals what works.
The process:
Follow all members
Save high-performing content to collaborative folders
Track what works vs. what flops across different markets
Create a trending reels section with weekly updates
Find frameworks that work, then adapt them to your market.
ANOTHER HURDLE
Success isn't just about tactics. It's about sustainability.
And like all creators, Haley is honest. Sometimes, she burns out.
"I go through stages of burnout and extreme passion. My family sees it — I'll wake up, make coffee, sit at my desk, and forget to brush my teeth because I'm so focused on the computer."

"If you step away for a week, it's not going to burn and crash. You're not a surgeon. Everything will be fine."
Taking care of yourself isn't selfish; it's a strategic move. You can't pour from an empty cup.
YOUR MOMENT OF TRUTH
Everyone sees Haley's 5,000 members and seven-figure business.
But the real victory happened in those brutal months when she was paying $300/month to a brokerage where she couldn't sell a single house.
Getting rejected for being "too bouncy."
Watching her bank account drain for working outside the box.
The difference?
She chose Instagram over cold calling.
She chose building something new over following the traditional playbook.
She chose to trust herself.
Your biggest breakthrough might be hiding behind the thing everyone tells you won't work.
So stop following a playbook that doesn't fit you, even if it’s Haley’s or anyone else’s.
WANT THE FULL STRATEGY?
Search From Burnout to Multi-7-Figure: How She Built Coffee & Contracts on YouTube or your favorite podcast app to watch the complete episode now!
Meet Jack Richardson, who went from cold calling 8-10 hours daily to $200M+ in sales by his 20s, managing 651+ rentals.
Key Insights:
Started with rentals - renters become buyers after 3-5 years
Landed $70M listing through 4+ years of relationship building
Only 1,000 people worldwide can afford $70M properties
Takes screaming calls at 5:30 AM for high-end clients
Lost $22M in deals in 48 hours: "This only works if you make it to the top"
Chose real estate over Wall Street because "you can fail doing what you hate anyway"
His approach shows that starting with rentals and extreme client service creates massive success in luxury real estate.
Search How this 26-YR-Old Built a $200M Real Estate Business Without Social Media on YouTube to watch the full episode now.
Meet ella:
Most agents send boring emails: just listed, just sold, open houses.
There's a better way.
Morning Brew sold for $75M. Axios for $525M. Both used newsletters people actually want to read.
We do the same for your local market.
Ella creates hyper-local newsletters that make you the neighborhood expert.
We handle everything: research, writing, design, sending.
You get more referrals and listings

11x - Where I Would Live If I Was Moving To {AREA} TODAY
6.9x - {CITY}'s Biggest Megaprojects (Crazy Changes Coming!)
2.1x - The Top 6 Best Places to Retire in {STATE}
3.1x - Give me 15 minutes, and you’ll know exactly where to live in {CITY}
2.4x - Here’s Why {CITY} is the BEST City in the {REGION}
2.1x - INSIDE {STATE}'s #1 Fastest Growing City! (FULL Tour of {CITY})
3.1x - If I Were Moving To {CITY}, I'd Move Here!
20x - 4 OVERPRICED {CITY} Suburbs to AVOID
8.8x - Every Price Point in {CITY} in 13 Minutes
100x - Where the Old Money ACTUALLY Lives in {CITY}
7.8x - A FULL Tour of Downtown {CITY}
3.9x - Mass Migration: Why Northerners Are Rushing to {COASTAL AREA}!
I hope this inspires your next video!
Rapid Fire For Your Consumption:
Real estate agents: Use this story template weekly to start more convos - Instagram
Listing video idea - Instagram
This tool runs growth marketing on autopilot and it works – Instagram
90% of buyers find you on Google, but they don’t buy right away. Here’s what they do instead - Instagram
This is the most profitable funnel on the internet right now - Instagram
Hey, what caught your attention?
Here’s to a strong summer. Let’s keep building!
I appreciate you reading,
Andrew Bayon
P.S. Want more profit and leverage from your marketing? Find out how we help agents attract “come list me” sellers & “ready to transact” buyers with YouTube.
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