🧱From $500 to Multi-7-Figure Business: The Instagram Strategy

Hey! Picture this:

You're 24, drowning in debt, and your brokerage keeps pushing cold calls.

Most agents would quit.

Haley chose Instagram instead.

That decision became Coffee & Contracts - a multi-seven-figure empire serving 5,000+ members.

What you'll learn:

• Why the "easy button" kills growth

• Her 3 category content system

• The only content types that convert

• How she turns comments into cash

• Her method for "legally stealing" ideas

• The burnout reality (plus recovery)

— Andrew

WHEN EVERYTHING CHANGED

Haley's breakthrough didn't happen when she went viral or hit 1,000 members.

It happened when she stopped trying to make content creation "easy".

They wanted to plug in their Instagram somewhere, set it to “post daily,” and forget it, and although that may sound comfortable, it’s actually a nightmare.

Why? Because easy results means mediocre growth, and that applies both when talking careers and social media.

Think about it this way:

"You can sign up for a gym membership, but you still have to go work out. We want you to get real results and see your pages grow, so you have to put in a little bit of work too."

This wasn't what people wanted to hear.

But it was exactly what they needed.

Because those members who embraced the work saw big results. Those who didn't... churned out fast.

So, you have to stop seeking shortcuts, start working for your results, and your results will start working for you.

So read the room, match their energy, give them the attention they want

HOW B-ROLL CHANGED THE GAME

Now, that doesn’t mean you can’t work smart.

When it comes to working with social media, most agents think creating content requires a film crew and perfect lighting.

The opposite is true. B-Roll can not only save you time in the edit, it can also elevate your videos.

THE COMMENT-TO-LEAD SYSTEM

Unfortunately, many agents do this and still fumble the bag.

They create great content but can't convert engagement into business.

And Haley was there at some point. She was frustrated and annoyed, so she got to work and built her lead capture framework:

But some commenters are lazy, and in their case, we want them to work as little as possible.

So don't make people type. Use Instagram polls for easy engagement.

Make it stupid simple for people to raise their hand and show interest.

The result? You can guess.

LEGALLY STEALING

If you're doing this correctly, you’re posting daily.

What happens when you run out of ideas?

Haley built a system for "legally stealing" inspiration from her own members.

The trick is that she only steals what works.

The process:

• Follow all members

• Save high-performing content to collaborative folders

• Track what works vs. what flops across different markets

• Create a trending reels section with weekly updates

Find frameworks that work, then adapt them to your market.

ANOTHER HURDLE

Success isn't just about tactics. It's about sustainability.

And like all creators, Haley is honest. Sometimes, she burns out.

"I go through stages of burnout and extreme passion. My family sees it — I'll wake up, make coffee, sit at my desk, and forget to brush my teeth because I'm so focused on the computer."

"If you step away for a week, it's not going to burn and crash. You're not a surgeon. Everything will be fine."

Taking care of yourself isn't selfish; it's a strategic move. You can't pour from an empty cup.

YOUR MOMENT OF TRUTH

Everyone sees Haley's 5,000 members and seven-figure business.

But the real victory happened in those brutal months when she was paying $300/month to a brokerage where she couldn't sell a single house.

Getting rejected for being "too bouncy."

Watching her bank account drain for working outside the box.

The difference?

She chose Instagram over cold calling.

She chose building something new over following the traditional playbook.

 She chose to trust herself.

Your biggest breakthrough might be hiding behind the thing everyone tells you won't work.

So stop following a playbook that doesn't fit you, even if it’s Haley’s or anyone else’s.

WANT THE FULL STRATEGY?

Search From Burnout to Multi-7-Figure: How She Built Coffee & Contracts on YouTube or your favorite podcast app to watch the complete episode now!