I get some people who say, “Andrew, this is great, but we don’t have $X million homes in my market.”

Which I understand.

There’s some things that work really well when you showcase a $10M property.

But I think no matter the differences (price, area, size, etc.), you can always learn something from someone else.

So today’s listing playbook is of someone whose average-priced home sale is $624,717.64.

The cool thing is that despite everything, they’re WAY up this year. They’re probably making over 30% more sales already this year.

If you want to land an extra listing or 3, I hope you enjoy this playbook!

Let’s grow faster, further, together 🙂

— Andrew

Meet Brett Sikora with Align.

In the last 12 months, they sold 292 homes with 29 active listings.

So they’re definitely up. We’ll see where they close out the year.

Even though they’re up, he started in real estate back in 2007… (not the best time to be a brand-new agent)

It wasn’t going well, so he actually left and got into the car business (which he hated), but even that failed…

If you’ve ever been:

Brett dealt with all of that in 2008.

What was his tattoo? Believe.

So, what changed? And worked for him to pick himself up from nothing?

This is one, but there’s way more to it.

So, what’s their secret to listing this year despite the challenging market today? Brett shared everything with me, and I plan to do the same!

Brett’s big on circle prospecting.

They’re low-hanging fruit to get listings fast.

If you go into PropStream and pull people in specific neighborhoods who have owned their homes for 20-plus years, you will also find that they own their homes free and clear (there’s no mortgage).

Then, they have equity, where rates will matter much less.

There’s a few great takeaways from this script here:

He told me they booked 40 to 60 appointments on their call day, the day before the podcast. Not with an ISA team. The agents were calling.

But the conversation with potential sellers only starts here.

Brett’s team has an entire strategy for how to nurture these potential sellers long-term:

A common trend among guests is doing things that don’t scale.

Actually, helps you grow.

Sending 1-1 BombBomb/Loom-style videos is one way to do this.

Instead of just adjusting their value or sending a mass market email, personalize it to them (multiple guests have talked about this now, and whenever multiple people mention the same thing. I pay attention because it’s a positive signal).

The #1 thing that has been proven to work in traditional & digital marketing is more hyper-local, personalized marketing.

Sending a specific neighborhood market update isn’t “super” scalable.

But it starts way more conversations.

Events are another way to do this.

Brett’s team hosts numerous events and sponsors others, including:

This makes calling the database even easier because you have a pure reason to call.

The other listing strategy Brett’s team loves is open houses:

Not everyone will love cold/warm prospecting, so events are another major opportunity for Brett’s different team personalities to still prospect differently.

Even Brett said he prefers the belly to belly.

He can call, but he prefers things like events.

Besides having long-term systems to follow up, these are a few of the different tools that support their growing team, including:

They do uphold at least a minimum standard of 1 deal a month.

He doesn’t care if you want to sell 122 or 12. They don’t want someone on their team who does less than 1 deal a month.

Ultimately, they coach each agent based on the agent’s goals and preferences and how they want to build their business.

Brett’s team consists of:

But his first hires were VAs and a buyer’s agent.

This strategy allows for faster growth by bringing in established teams rather than just individual agents.

Hope this helps!

If you want to dive deeper into Brett’s playbooks then check out his podcast on Breaking and Building Leaders!

In this content masterclass, Jade & Amit share their unconventional ways they land wealthy clients & luxury listings organically with content you might not expect!

We cover👇 

… and way more!

This was a fun one. I really enjoyed being able to do an unconventional episode (we got kicked out of the Condo conference room and had to shoot it on the balcony!) with these 2 unconventional agents!

Let me know what you think of it!

Watch it now on Breaking and Building Leaders YouTube!

One huge thing I learned from Chirag Shah (ex-Compass Director of Coaching & Training, now coach to Compass’ top leaders) as a listing agent, there's a few key things you can do to set up the relationship with the seller for success:

With inventory rising and 39.9% of properties needing price reductions, expectations and communication are essential for any successful relationship.

In partnership with Listing Leads

I updated Jimmy Mackin's "Mortgage Rate Drop Alert" script using the recent news about the Fed dropping rates.

Use this email & text script to get people in your database to raise their hands and start conversations.

More conversations turn to more clients.

If you want access to the best weekly Listing Lead attraction strategies, get 50% off your first month today with code “ANDREW”

Thank you for supporting the newsletter and podcast. More importantly, I hope it helps you win more listings before the end of the year!

That's it!

But if you have any questions, then reply & let me know.

Let's have an amazing week!

Andrew Bayon

P.S. Want to scale your marketing? Reply with “VIDEO,” and I’ll send a video showing you how we do it.

Or you can schedule a time to chat.

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